Implementing a Successful Corporate Blog

This two-part article analyzes the steps for planning and implementing a corporate blog. The first article on "Planning a Successful Business Blog" examines the key decisions on subject, mission, audience targeting, market survey, blogger selection, securing a corporate champion, and making the "go" decision. The second article on "Implementing a Successful Business Blog" dissects the steps of selecting development tools, working out a content plan for launch, making a debut, developing a style …
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